Welcome to our Zen Digital Toolkit, a place where we break things down into simple, actionable steps that you can use in your daily marketing efforts.

In this series we'll guide you with practical roadmaps that will bring calm and clarity to your marketing journey. Whether you’re working on lead generation, digital campaigns, or setting up your ads, these tips will help you stay on track.

The Google Ads Remarketing Tag is a piece of code you add to your website that allows you to track visitors and show targeted ads to them after they leave your site. It plays a crucial role in bringing back potential customers by serving personalized ads across various platforms, reminding them of your products or services.

By adding this tag, you can boost engagement, increase conversion rates, and make the most out of your advertising budget by staying top of mind with your audience.

Now, let’s walk through the process of setting up the tag using Google Tag Manager..

Before starting, make sure you are using a self-hosted WordPress site (WordPress.org) as this method won’t work on WordPress.com.

1. Log into your Google Ads account.

2. Navigate to Audience Manager by clicking on the "Tools" icon and selecting Audience Manager under Shared Library. 
3. In Audience Manager, click Your Data Sources and then select Set up tag under Google Ads Tag. 
4. Under Remarketing, choose the option to collect general website visit data. 
5. If you have users in states like California or Virginia, you can choose to restrict data processing. 
6. Click Save and continue. 
7. Under Tag setup, select Use Google Tag Manager. 
8. Copy your Conversion ID and click Done. 

1. Go to Google Tag Manager and select your account. 

2. In your workspace, click on Variables and then New under User-Defined Variables. 

   

3. Rename the variable  by clicking on the "Untitled Virable" text. 

   

4. Click on ‘Choose a variable type to begin set-up.’ Select Constant from the list. 

5. Paste your Conversion ID into the Value field and click Save.

6. Go to Tags and click New. Name your tag. Use a clear naming convention (e.g., GoogleAds_RemarketingTag).

7. In Tag configuration, select Google Ads. 

   

8. Select Google Ads Remarketing. 

   

9. In the Conversion ID field, select the variable you created. 

   

10. Under Triggering, select All Pages. 

    

11. Save your tag and click Submit to publish the changes.

1. In Google Tag Manager, click Preview in the top right. 

   

2. Enter your website URL and click Connect in the Google Tag Assistant page that opens. 

   

3. Your website will open in a new tab with the Tag Assistant notification in the bottom right. 

   

4. Go to the Tag Assistant tab on your browser. Click "Continue" on the popup. 

   

5. Scroll down to the "Output" section where you will see the tag you just set up. 

   

6. Click on the tag name to verify the tag configuration.