Occhiali24
Paid Advertising Case Study: SuperVista AG / Occhiali24
Strategy
Paid Media
Data & Analytics
SuperVista AG, operating under the brand Occhiali24.it, is a leading online retailer of prescription glasses, sunglasses, and contact lenses in Italy. The company aimed to increase its market share and drive higher-quality leads through paid advertising campaigns. With a substantial 6-digit budget, the goal was to maximize ROI while improving lead generation efficiency.
The Challenge
Stagnant Lead Growth
High Cost Per Lead (CPL)
Underperforming Campaigns
The Challenge
Stagnant Lead Growth
High Cost Per Lead (CPL)
Underperforming Campaigns
The Challenge
Stagnant Lead Growth
High Cost Per Lead (CPL)
Underperforming Campaigns
The Solution
Audience Segmentation
Creative Optimization
Performance Max Campaign Optimization
Budget Allocation
The Solution
Audience Segmentation
Creative Optimization
Performance Max Campaign Optimization
Budget Allocation
The Solution
Audience Segmentation
Creative Optimization
Performance Max Campaign Optimization
Budget Allocation
The Result
23% Increase in Leads
3% Reduction in CPL
Enhanced Campaign Performance
The Result
23% Increase in Leads
3% Reduction in CPL
Enhanced Campaign Performance
The Result
23% Increase in Leads
3% Reduction in CPL
Enhanced Campaign Performance
The Challenge
Before the campaign optimization, Occhiali24.it faced the following challenges:
Stagnant Lead Growth: Lead generation was plateauing, with minimal month-over-month growth.
High Cost Per Lead (CPL): The cost of acquiring leads was higher than desired, impacting overall profitability.
Underperforming Campaigns: Existing Performance Max (Pmax) campaigns were not fully optimized for audience targeting or creative relevance.
Before the campaign optimization, Occhiali24.it faced the following challenges:
Stagnant Lead Growth: Lead generation was plateauing, with minimal month-over-month growth.
High Cost Per Lead (CPL): The cost of acquiring leads was higher than desired, impacting overall profitability.
Underperforming Campaigns: Existing Performance Max (Pmax) campaigns were not fully optimized for audience targeting or creative relevance.
The Solution
Audience Segmentation:
Leveraged first-party data to identify high-value customer segments.
Created custom audiences based on demographics, purchase behavior, and browsing history.
Tailored Pmax campaigns to align with the preferences of each audience segment.
Creative Optimization:
Developed a variety of ad creatives, including dynamic product ads, carousel ads, and video ads.
Tested and iterated on creatives to identify top-performing assets.
Ensured ad messaging resonated with the Italian market, emphasizing local preferences and cultural nuances.
Performance Max Campaign Optimization:
Utilized Google’s Pmax campaigns to automate bidding and targeting while maintaining control over audience and creative inputs.
Focused on high-converting products and services to maximize ROI.
Continuously monitored and adjusted campaigns based on real-time performance data.
Budget Allocation:
Allocated budget strategically across high-performing campaigns and audiences.
Reduced spend on underperforming segments and reinvested in areas with the highest ROI.
Audience Segmentation:
Leveraged first-party data to identify high-value customer segments.
Created custom audiences based on demographics, purchase behavior, and browsing history.
Tailored Pmax campaigns to align with the preferences of each audience segment.
Creative Optimization:
Developed a variety of ad creatives, including dynamic product ads, carousel ads, and video ads.
Tested and iterated on creatives to identify top-performing assets.
Ensured ad messaging resonated with the Italian market, emphasizing local preferences and cultural nuances.
Performance Max Campaign Optimization:
Utilized Google’s Pmax campaigns to automate bidding and targeting while maintaining control over audience and creative inputs.
Focused on high-converting products and services to maximize ROI.
Continuously monitored and adjusted campaigns based on real-time performance data.
Budget Allocation:
Allocated budget strategically across high-performing campaigns and audiences.
Reduced spend on underperforming segments and reinvested in areas with the highest ROI.
The Result
Within just two months of implementing the optimized strategy, Occhiali24.it achieved significant improvements:
23% Increase in Leads: The number of leads generated grew by 23%, demonstrating the effectiveness of the audience and creative optimizations.
3% Reduction in CPL: The cost per lead decreased by 3%, improving the overall efficiency of the advertising spend.
Enhanced Campaign Performance: Pmax campaigns delivered higher engagement and conversion rates, thanks to better audience targeting and creative relevance.
Key Success Factors
Audience-Centric Approach: By focusing on the right audience segments, the campaigns were able to deliver more relevant ads, driving higher engagement and conversions.
Creative Excellence: Testing and optimizing ad creatives ensured that the messaging resonated with the target audience, leading to improved performance.
Data-Driven Optimization: Continuous monitoring and adjustment of campaigns based on real-time data allowed for agile decision-making and maximized ROI.
Conclusion
The success of Occhiali24.it’s paid advertising campaigns in the Italian market highlights the importance of audience segmentation, creative optimization, and data-driven decision-making. By leveraging these strategies and collaborating with Smarketer.de, SuperVista AG was able to achieve a 23% increase in leads and a 3% reduction in CPL within just two months, setting a strong foundation for future growth.
Within just two months of implementing the optimized strategy, Occhiali24.it achieved significant improvements:
23% Increase in Leads: The number of leads generated grew by 23%, demonstrating the effectiveness of the audience and creative optimizations.
3% Reduction in CPL: The cost per lead decreased by 3%, improving the overall efficiency of the advertising spend.
Enhanced Campaign Performance: Pmax campaigns delivered higher engagement and conversion rates, thanks to better audience targeting and creative relevance.
Key Success Factors
Audience-Centric Approach: By focusing on the right audience segments, the campaigns were able to deliver more relevant ads, driving higher engagement and conversions.
Creative Excellence: Testing and optimizing ad creatives ensured that the messaging resonated with the target audience, leading to improved performance.
Data-Driven Optimization: Continuous monitoring and adjustment of campaigns based on real-time data allowed for agile decision-making and maximized ROI.
Conclusion
The success of Occhiali24.it’s paid advertising campaigns in the Italian market highlights the importance of audience segmentation, creative optimization, and data-driven decision-making. By leveraging these strategies and collaborating with Smarketer.de, SuperVista AG was able to achieve a 23% increase in leads and a 3% reduction in CPL within just two months, setting a strong foundation for future growth.
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Experience the difference. Let's Grow.
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Experience the difference. Let's Grow.